A turnkey business is, by definition, one that is easy to start. Perhaps the hardest part of a turnkey business is finding a good one.You need to know how to get around the hype and find a real turnkey business, one that offers real potential, not empty promises. You have to want to work the business, since just because a business is called "turnkey" doesn't mean it is effortless.
A turnkey business is one that offers everything you need to get your business started in one package. In online terms, this means you get a website, products and so forth. You essentially "turn the key" and start your business.
You can think of a turnkey as being like a franchise. The products should have some decent sort of reputation already, the style of the website is probably consistent with others in the same turnkey opportunity. Online, you have to deal with the added challenge of there being no borders. With a franchise in the real world, you have the potential to be granted an exclusive territory; there is no way to create territories on the Internet.
As with any business opportunity, you need to do your due diligence. Check with the BBB, Ripoff Report and established home business discussion boards to see if anyone knows about the particular opportunity. Find out what you are going to be selling, what limitations there are on you and generally look for anything that just "feels wrong" about an opportunity. If you aren't comfortable, you aren't likely to be making sales, even online.
You will need to know if you have to provide your own domain name and hosting or if those are included. If they are included, compare what you are being charged by the seller of the turnkey opportunity versus what you could buy it for on your own. Ask for a cost breakdown of what the package includes.
Monday, December 15, 2008
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